Just like the alignment experts will take x-rays and show you how misaligned you are, the so-called postural experts will tell you, your shoulders are slouched, you have a hump on your upper back or your chin is poking forward, literally everyone with neck pain is pretty much told the exact same thing, almost like it’s scripted, the supposed experts conveniently leave out the fact that pretty much everyone without neck pain have very similar findings, some may even draw lines that act like like neon lights that show you how bad your posture is. This helps create more insecurity around your posture and pain while also giving them more authority, which greatly increases the placebo effect. People are much more likely to commit to expensive therapy to “fix” their posture. If you were to get practical postural advice as shown in the above video, i.e getting a variety of postures throughout the day rather than having a specific type of posture, the postural experts can’t actually monetise fixing your posture which goes against their entire business model.